Our job is to . . .

moneyfight

Separate people from their money.

What this really means is to put people in the position that they want our product or service more than they want their money. Or put in another way, our offering is more highly valued than they value their money. It’s about our value proposition.

What is your value proposition? Is it strong enough to separate people from their money? If not, you are not going to sell very much of anything.

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